A digital marketing agency for the beverage industry
Let's talk
No two businesses are the same. We take the time to understand what you want to achieve (we’ll even shout you a coffee or a vino!), discuss what’s holding you back and set the wheels in motion.
Deep dive into the data
Ready for a dip? To understand where we’re going, we need to first understand where we are. We feed all available data into our BI platform to analyse every element of the customer lifecycle. It identifies how much traffic is hitting the site, where traffic is coming from and at what percentage they convert.
Formulate the strategy
Now, this is the most magical part. Everything we’ve learnt from the discovery session and data analysis is combined to build the tailored strategy for your business. It’s not wizardry, it’s just how we roll.
Let the good times roll
And just like that, we’re at the last step of the process. But don’t worry, we won’t send you away with a hefty PDF and say au revoir. The bulk of what we do is the practical rollout and ongoing management of your unique growth strategy. Think of us as your friendly, full-service marketing team who are always on call for any issues, questions or a glass of wine.
Meet the Brunch Club
Well, well, well… who do we have here? We are brunch – a tiny but talented team of damn fine humans who are passionate about the beverage industry and making a positive difference, one drink (okay, a few drinks) at a time. With 35+ years of marketing and creative experience between us, we’re your go-to digital marketing dream team.
Kip McMillan
Head of Marketing + Awkward HumanOl’ mate Kip knows how to make any and every greeting awkward (don’t even try to hit him with the hug and kiss on the cheek combo), but as the former Head of Marketing at Vinomofo for 5 years, he knows a thing or two (okay, alot!) about growing and scaling customers for business success. With over 15 years of marketing experience across agency, publisher and client across the globe, he is passionate about helping businesses from the ground up, and toasting (hehe, geddit?) to their success. Besides the golden and obvious pros of working with his favourite tipples (that’s wine, beer and gin), what he’s most excited about is the dynamic energy present in the Aussie beverage category being driven by innovative, local brands.
Charlotte Cels
Head of Business + Pocket RocketWith over ten years of experience within the wine and hospitality industry, Charlotte is excited to see what the future holds for wineries in the direct-to-consumer space. Passionate about building and growing businesses, and strengthening brands across the industry, Charlotte has a proven track record when it comes to maximising returns across multiple stakeholders. The former Head of Business Development & Account Manager at Vinomofo, Char created the direct-to-consumer channel, Vinodirect, which has significantly changed the way wineries do business with their customers. Yep, she’s kind of a big deal.
Rosa Nguyen
Head of Brand + Multitasking NinjaAfter quitting her nursing career (after one long year and a very awkward conversation with her parents) to pursue a more creative career path as a copywriter, Rosa has since racked up a total of nine years within the marketing space. Kicking off her chapter as a junior copywriter for two years at a small creative agency, Rosa joined the Vinomofo team in 2013, unofficially as ‘the wearer of many hats’ within the marketing team. Responsible for all aspects of social media, content and partnerships, Rosa grew the Vinomofo community to over 200,000 fans across five different platforms and three countries, while also managing successful partnerships with Lonely Planet, Intrepid Travel and Notel Melbourne. How did she do it? Lots of coffee.
Malin Alfredsson
Head of Creative + Dog WhispererHailing from a little town in Sweden called Borås (fun fact: it’s home to 113,000 humans and is a zero waste city), Malin made her way to Melbourne in 2012 and never looked back. Since her arrival, she’s worked as a professional photographer under the guidance of Superstudio Photography, graduated from the Tractor School of Design, co-founded her own design studio, Pocketbeagles, and worked at Vinomofo as Senior Designer and Photographer - phew! She’s a dog-loving dynamo, with an exceptional eye for detail, but the one thing she’s missing is the ability to whistle…
Subscribe to our Monthly Brunch
No Bloody Mary’s here (sorry!), just a monthly wrap-up of what we’ve been working on, what’s next and things we love.
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