Website redesign & build including wine club
Blue Pyrenees Estate is one of Victoria's top wineries. The vineyards were planted in the 1960s by legendary Cognac producer, Remy Martin before ownership passed to a group of Australian wine lovers. Blue Pyrenees is now a Five Red Star Winery (James Halliday Wine Companion) crafting a premium range of classic wines alongside newer, more experimental styles.
Blue Pyrenees wanted to migrate their existing website and wine club to a new platform to uplift their e-commerce experience. The new system needed to integrate with all existing marketing channels and logistics. The team also needed full control over inventory, digital content and customer management.
✔ How we partnered:
We designed a new website from scratch, including new imagery, branding, colours, copy and fonts. We built the new site on Shopify and completed a full migration of all products and content. The wine club – and all customer data – was transferred to Shopify's Recharge Subscription app. We also built a brand-new club giving customers the option to pick 'n' mix a combination of wines and choose their desired delivery frequency.
The impact of this complex project was evident right away. In the three months following the website's launch, Blue Pyrenees Estate experienced:
- 53% increase in online store revenue
- 36% increase in website sessions
- 18% increase in online store conversion rate.