Blue Pyrenees Estate

Blue Pyrenees Estate

Website redesign & build including wine club

Blue Pyrenees Estate is one of Victoria's top wineries. The vineyards were planted in the 1960s by legendary Cognac producer, Remy Martin before ownership passed to a group of Australian wine lovers. Blue Pyrenees is now a Five Red Star Winery (James Halliday Wine Companion) crafting a premium range of classic wines alongside newer, more experimental styles.

✗ Challenge:

Blue Pyrenees wanted to migrate their existing website and wine club to a new platform to uplift their e-commerce experience. The new system needed to integrate with all existing marketing channels and logistics. The team also needed full control over inventory, digital content and customer management.

✔ How we partnered:

We designed a new website from scratch, including new imagery, branding, colours, copy and fonts. We built the new site on Shopify and completed a full migration of all products and content. The wine club – and all customer data – was transferred to Shopify's Recharge Subscription app. We also built a brand-new club giving customers the option to pick 'n' mix a combination of wines and choose their desired delivery frequency.

» Outcome:

The impact of this complex project was evident right away. In the three months following the website's launch, Blue Pyrenees Estate experienced:

  1. 53% increase in online store revenue
  2. 36% increase in website sessions
  3. 18% increase in online store conversion rate.