Wine Phone Sales

Winery portal

All our winery partners have access to a fully interactive and live web portal. This means you stay up-to-date with all current and historical campaigns. 

Live information available includes:

• Sales by customer
• Sales by product
• Daily call rates and revenue
• Stock control
• Orders for despatch.

At the end of each campaign, you’ll receive a detailed report including:

• Product highlights & lowlights
• Contact rates and information
• Reasons members didn’t purchase this campaign
• Members who require updated contact details 
• Broker feedback from your members
• Industry trends
• Suggestions for future campaigns.

Each winery partner receives a unique call-out number that stays live. This means your customers can save it in their phones and recognise it when we call them. If a customer calls back outside of our campaign dates, we forward this information directly to you so the customer receives a smooth sales experience.

We’re committed to your data protection and privacy. Here’s what that looks like.

• Our strict endpoint security measures restrict access, safeguard sensitive information and maintain a secure working environment. 
• Your data lives in the cloud and is not stored on our servers. 
• Two-factor authentication is enabled. 
• We run our database through the ‘Do Not Call’ register before each campaign to make sure we’re only calling with permission. 

We never use predictive diallers or auto-diallers. All calls from Brunch Direct are hand-dialled to ensure a personalised and engaging interaction with each customer from the first moment.

We build a strategy that aligns our phone campaigns with your internal marketing strategy and key viticultural/sales events. We also help you craft compelling offers. Throughout campaigns, we’ll touch base with you, switching things up or adapting our approach to get you the best results. We’re passionate about wine – and great experiences, and always here to help.

We love partnering with and supporting our clients long-term. From the first conversation, we invite you to share your long-term goals and vision, along with your challenges. The longer we work together, the better we know each other, and the stronger our relationships with your customers become.

Let’s have a casual discovery chat to explore your goals and see if we’re a fit to partner. We’re often booked up in advance, so if you’d love our help, we recommend getting in touch as soon as possible.

We also call wine club members, to keep them drinking your wine outside of their subscription packs. We’ve found that, on average, wine club members are 2x more likely to answer a call and 3x more likely to make a purchase. This is also an opportunity to have a wine and sales-trained broker pass on direct messages from your winery to your members. We can always segment your list to make sure we’re only calling at appropriate times e.g. not when they’re about to receive a delivery.

Yes. You can trust us to act as an extension of your business and brand. Our brokers tailor their communication style for each winery, familiarising themselves with your history, products, tone of voice and messages.

Working with both parts of our business is where the *serious* magic happens, thanks to integration, segmentation and taking a holistic approach to sales and marketing. We’d love to tell you more about it. Get in touch with us.

Not at all! Far from being a dying space, DTC phone sales are as strong as ever. For example, a Victorian client of ours saw $140,000 in revenue from a first-time campaign in the second half of 2023.