Paid media marketing
Mount Avoca is Australia’s most-awarded organic winery. The winery has been operating out of Victoria's Pyrenees region for 50-odd years now, flying the flag for both the region and sustainable viticulture as a whole.
✗ Challenge:
Mount Avoca had clear objectives for paid media marketing. These were to: increase online sales and conversion rates, drive more traffic to the website and acquire new customers.
✔ How we partnered:
Acquisition, retargeting and conversion were at the core of our work with Mount Avoca. We used a full-funnel strategy to deliver the right message throughout the customer journey, taking them from point A to B as seamlessly as possible.
- We constantly tested the Facebook algorithm to find the best-performing creative and ad set combination.
- We reached a new audience of potential customers through granular targeting, who were then retargeted at the bottom of the funnel.
» Outcome:
And, before you ask – yes, we triple-checked these numbers.
- 798% increase in online store revenue year-on-year
- 320% increase in online transactions year-on-year
- 184% increase in online store conversion rates year-on-year
- 5.69 average return on ad spend.
