Yering Station

Yering Station

Victoria's very first vineyard, established 1838. Proudly family owned & operated, Yering Station's located in the heart of the Yarra Valley, producing world-class cool climate wines of distinction.

Paid Media Marketing

✗ Challenge:

To maximise sales and revenue via our paid media channels as well as the return on investment (ROI). In addition, the goal was to attract new customers and increase digital presence in the paid media space to advertise full range of products, services and events.

✔ How we partnered:

Database Utilisation & Channel Expansion:
  • Leveraging the existing database in paid media to complement the brand's efforts on other channels
  • Maximising profits by offering an extra channel to retarget these audiences on other platforms.
  • Utilising the existing database to model new target audiences in paid media, attracting new customers efficiently.
Campaign Analysis & Optimisation:
  • Continuously observe, interpret, and conclude findings after each campaign to extract key learnings, applying these insights to future campaigns and strategic planning.
  • Conducting daily monitoring of data and performance metrics to adjust budgets, maximising Return on Ad Spend.

Effective Communication & Project Management:

  • Maintaining regular work-in-progress (WIP) meetings to ensure seamless communication. 
  • Monthly reporting.
  • Utilising our project management software to ensure projects and tasks visibility and facilitate communication.
  • Engaging in collaborative strategy planning for paid media, ensuring all stakeholders are aligned and informed.
Industry Expertise & Customisation:
  • Leveraging Brunch's extensive industry knowledge to tailor strategies that meet the specific needs of the brand.

» Outcome:

  • ROAS increased by 207% on paid media; 128% on paid search.
  • Reduced Cost per Acquisition (CPA) by 139% on paid media; 67% on paid search.

  • 69.5% of sales attributed to cold audience on paid media.

  • 147.1 % increase in conversions on paid media, 90.3% increase on paid search.